C1 Broker®

Focusing on clients experience in insurance: C1 Broker’s Customer First approach

Health Insurance Consultations ‐ for Expats and International Citizens in Portugal - Cigna, Foyer, Axa, DKV, Allianz - C1 Broker Portugal

If you are an expat living in Portugal and in need of insurance, look no further than C1 Broker! As the leading expat insurance broker in the country, we offer professional and neutral advice to the English speaking community.


At C1 Broker, the customer always comes first. But what truly creates customer satisfaction? What do customers want and why? To answer these questions, we must take a closer look at customer lifestyles, preferences and values. Each individual’s value-in-use varies and is difficult to measure, but it is ultimately created in the service encounter. From claims to modifications of insurance policies, C1 Broker ensures that their customers’ expectations are not only met, but exceeded. So, if you want top-notch insurance services with a focus on your needs, choose C1 Broker.


Susana Wichels, the CEO of C1 Broker says: “At the heart of every great company lies the desire to put their customers first and provide the best possible services that cater to their needs. This is no exception for insurance services, where understanding the customer is just as crucial as the policies offered. As a customer-oriented company, the philosophy of C1 Broker (Customer First) is integral to our success.”


Customer First Program

At C1 Broker, our top priority is always our customers. That’s why we have our Customer First program – a rigorous process that ensures everything we do is customer-oriented. We pride ourselves on being an international licensed broker, meaning we can provide advice on the best insurance companies out there. But we don’t stop there – we continually verify that the service our clients receive is of the highest standard. We believe that our clients deserve the best value for their money, and we’re committed to delivering just that. For us, customer satisfaction is non-negotiable.

Wichels explains,  “Our approach is holistic, recognizing that each customer is unique and deserves personalized attention. By taking the time to listen and understand their needs, we can build relationships that last a lifetime. It’s not just about selling policies, it’s about providing peace of mind and protection for our customers.”

In a world where customers have access to endless options with the click of a button, it’s crucial for businesses to put the customer first. That’s why the customer first approach is transforming the insurance brokerage industry. This model prioritizes the customer’s needs and preferences, putting them at the center of everything the brokerage does. By adopting a customer first approach, insurance brokerages can build trust and long-term relationships with their clients. This innovative model encourages open communication and transparency, allowing brokers to identify the unique needs of each customer and tailor their services. In today’s competitive market, the customer first approach is more vital than ever and is quickly becoming a game-changer in the insurance industry.


At C1 Broker, we understand that quality is key. That’s why we opt for an integral insurance service that allows our clients to concentrate all their insurances with us. It’s like having a one-stop-shop for all your insurance needs. Our nuclear policies cover the most important aspects of your life such as health, life and house insurance. But we don’t stop there; we also offer satellite policies like motor insurance, travel, pet insurance, and accidents, amongst others. We believe in keeping all your insurance needs under one roof to ensure a seamless and stress-free experience.


So why not join the C1 Broker family and enjoy the peace of mind that comes with knowing you’re covered by the best!


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Health Insurance Consultations ‐ for Expats and International Citizens in Portugal - Cigna, Foyer, Axa, DKV, Allianz - C1 Broker Portugal

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